But, as we are working for the clients, we didn't want to debate this fact and so chose logo B; our favourite out of the bunch.
When we replied we also offered a few slight improvements that could be made. We said:
"The best font of the four, best positioning and overall appearance. However- we think that the cat would be better suited if it was filled black as opposed to the slightly faded black in these logos (not sure if this is just due to the file transfer). The positioning of the cat almost has a negative connotation as the cat is jumping away from the text. We feel that if it was positioned before the text, or under the cat and next to live, the logo would appear more professional whilst reaching our target audience."
When we replied we also offered a few slight improvements that could be made. We said:
"The best font of the four, best positioning and overall appearance. However- we think that the cat would be better suited if it was filled black as opposed to the slightly faded black in these logos (not sure if this is just due to the file transfer). The positioning of the cat almost has a negative connotation as the cat is jumping away from the text. We feel that if it was positioned before the text, or under the cat and next to live, the logo would appear more professional whilst reaching our target audience."
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