A New Video Idea

Although Steve loved our original video idea, he informed us at a recent meeting that he wants to take it in a more simple direction and in hindsight we agree.

Despite our initial idea being entertaining, informative and similar to a short film. Steve, in his transformation of the product/business, is wanting to take the video in a more simplistic direction.

The idea: 

The Video will begin with the camera acting as a cat to create the illusion of a cats view, the 'cat' will explore an area for short while and then run over to Steve and leap into his arms. During this there will be a voice over, by the presenter, introducing the product and setting the scene for the rest of the video.

The shot will then change to Steve holding a cat, introducing himself and the cat and then placing the cat down and continuing on about the product. 

The video will then continue with shots of Steve speaking about aspects of the product along with overlays of the collar graphics and the app design.

The presenter will then do a V/O and on the last line the shot will change to Steve and the Presenter will walk in to join him and conclude the video. 

Although the video will be much simpler than planned, it will mean that we now have a sufficient amount of time to film and edit the video in time to meet our deadline. It also means that filming will be a lot more straight forward so we can focus more on the delivery of the lines and the aesthetics as opposed to worrying about all of the different shots that we would have needed for the previous video idea.

Despite initially feeling deflated that our video idea was not going to be taken forward, we are now extremely happy with the way things have worked out and are very pleased that Steve has decided to take the video in this simpler, yet more effective, direction.