He told us, to be honest, and share our thoughts. We were a little bit apprehensive, as we are aware that Steve and Adam are our clients and obviously, we have to respect our clients wishes.
In all honestly, though, the logo wasn't quite right. It wasn't that it wasn't well designed, just that it didn't suit the brand. It had more of an industrial feel to it and we needed to go for more of contempory look, aimed out women (our target market). But sticking to what Steve wanted interms of simlicity.
So we go to work designing again, which was a lot of fun. It was interesting to see how far we'd come since creating the original logos for Adam and Steve. Our style and understanding of logos has definitely improved in just a few short months, which is a nice revelation.
Again, we created a range of logos for Steve and Adam to look over, asking them to choose their favourite and we can work around it to make sure everyone is happy.
Again, we created a range of logos for Steve and Adam to look over, asking them to choose their favourite and we can work around it to make sure everyone is happy.
Here are the new logos:
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