Logo Change: Audience Feedback

We decided to ask a group of individuals, who belong within our target audience, their views on our new collar designs so that we could pick our final logo to present to Adam and Steve.

Because we couldn't afford to use the features we needed (uploading pictures) on Survey Monkey, we decided to conduct a focus group to see people's views on our new logos.

All logos were extremely well received and it was a very close call on the winning logo.

Here is the new logo:

We would just like to thank our focus group for the insightful feedback and timely responses. We are both extremely excited about this logo and agree that, amongst a few others, this is the best logo for the product.

Becky and Ellie