Thursday, 15 October 2015

Revised Logo Designs

Here are the revised logos based on Steve and Adams favourite logo design.

The original:




The revised logos:
This design illustrates how the cat can be incorporated as the main part of the logo. The simplicity of the text keeps your eyes on the cat, which is a strong image and could potentially become a trademark of CatNav live, This design is not one of our favourites however we do believe that the simplicity of it is good.

Similarly to the original logo, this design incorporates the industrial style text with a twist, the fine lines on some of the letter creates a sophisticated look whilst still standing out and looking strong. 

Steve and Adam asked if we could re-design the original logo with 'CatNav' on one live and everything else on the line below. We all agreed that Cat Nav should be one word with capital letters separating the two words. We chose to change the font to a slightly slimmer design which creates a simple elegance, especially with the contrast in the sizes of the capital letters against the lower case letters. The 'live' was changed to a more simple font which we then italicised and altered the letter spacing to create more space between each letter. We chose to place the cat in the centre of the design to create the illusion that it is wandering along, exploring. Overall we both really like this design and feel that it is a significant improvement from the original.

This is one of our favourite designs. The font used for 'CatNav' mimics the same shape of a cat's tail with its curled edges. The way that the cat looks against this font is wonderful and really draws your eyes in to the design. 

Using the same font as the last design, this simplistic logo really highlights the image of the cat and brings a fun feel as it looks curious. Adam and Steve requested that we play around with the original logo and place it all one line, we really like the way that it looks however we are concerned that it is too long and wont fit nicely into square image boxes on certain social media sites.



For this logo we decided to place the cat on top of the 'T' as a quirky touch. The size of the font draws the eyes to 'CAT NAV' and contrasts nicely with the lower case italicised 'live'. The simplicity of this logo means that it will look extremely classy amongst any images or text that might be used on product packaging or marketing. 

This design is another based on requests from Steve and Adam, they asked if we could place the image of the cat in between 'Cat' and 'Nav' with 'live' underneath. We believe that this is a very strong logo and could be used in a wide range of ways. 


We're really happy with how these logos have turned out and cant wait to see them in action.

Ellie and Becky


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